Our custom projects begin with a client consultative process, clarifying the research request and pinpointing the optimal services (custom survey, custom channel check, or industry / company due diligence). Where surveys/channel checks are the most optimal solution, we develop a customized framework for survey/channel check planning with client feedback, including types of experts and lists of survey questions.

Below are some of our custom research projects:

• A fast-growing domestic baby formula company only reports earnings twice a year. Our custom research uncovered more timely business trends - including real-time demand trends, market acceptance for its latest products and prospects for growth peaking out for its 1st stage baby formula product line.
• China's burgeoning SUV sector experienced healthy growth. Our custom survey helped a client uncover real-time demand trends from distributors across China for a leading SUV manufacturer. We continue to check channel inventory, wait-list-time and other sales indicators on a monthly basis to help the client confidently steer through macro noise in this fast growing industry.